Wednesday, March 22, 2017
The market today and the rapidly changing trends, demands a wise approach towards setting up a perfect price for your products. It often happens that the retailers, inspire of providing the quality products, seems to drive away customers due to ineffective and extravagant pricing. It is, in a way, killing their own market and setting up favourable business conditions for the competitors. One can survive in the market only when one is able to raise feelings of business insecurity in the minds of one’s competitors.
Thus, below are some suggestions which can aid retailers in setting up an effective and competitive price for their products.
Be aware of the trends in the market
First of all, a business person or a retailer ought to be updated with all the existing trends and policies
Target all classes of customers
Basically, customers are the centre of every business and their related markets, as it is the customers who would eventually be buying the products. So, if the pricing along with the quality, is perfect, then the product would definitely be a success. What is to convey is that the pricing of products should be done in such a manner that the cost lies within the reach of customers as well as it meets the expenses and profits of the company.
Monitor the competitor’s price thoroughly
Competitor price monitoring is a very essential aspect of effective retail pricing. Price monitoring is a technique to keep an account of the competitors’s prices for the products. One can collect data pertaining to the competitors’s pricing strategies from their websites through web scraping. This act enables an individual to frame their plans of action effectively and end up setting a competitive price for their products.
Avoid useless price comparisons
You being yourself is a key fact that could shape your business and take it to heights. In the light of this, it is to convey that yes, one should compare prices but shouldn’t make such comparisons, the foundations of one’s strategies. Data scraping can provide sufficient data for carrying out price comparisons. But, it should be limited till getting an idea of the market as comparative pricing can sometimes lead to setbacks in business, thus should be considered wisely.
Price yourself as per your market and demand
It is necessary to know your upper and lower bounds while setting up a price for your products. One should be aware of the type of market available for one’s products. Website scraping and data mining can provide one the knowledge of the customer behaviours towards a certain category of product. Based upon this knowledge, one can estimate an optimum value for one’s product so as to maintain the dignity of product quality and on the other hand avoid extravagance. In short, the price shouldn’t be too low that it doesn’t justify the product quality or too high that it drives your product out of competition.
Wednesday, March 15, 2017
Tuesday, February 21, 2017
Tuesday, February 14, 2017
In the advancing world, there's a race to surpass the counterparts. And with the progress in technology, everything is going digital and online. Stores have gone online in order to reach a larger number of people in lesser time. Now, running an online store is not as easy as one might presume. It takes a hell lot of research, hardship, mental involvement and awareness of competition in setting a successful online store. A major part of this process is the study of the competitor's moves and then moulding our strategies into fruitful decisions. It's obvious that when we are amidst really fair and intense competition, where our competitors always try to hamper our growth by all means, it would be very unwise on our part to frame our strategies without knowing what's their in the opponent's mind. Here comes the role of the concept of price monitoring, a friendly venture and an easy go through into the opponent's territory.
'Competitor Price Monitoring' is a technological entity that aids online store owners to gain idea of the pricing factor of their competitors, saving tons of time usually employed on researching the same manually. Price monitoring is an essential aspect in the business online. Keeping an account of others's data and their analysis leads one to the knowledge of their position amidst the depth of competition and divert the strategies accordingly towards profitful directions.Also, one gets to know about new trends in the market that one might not be aware of, which might be essential in soaring the growth high.
As we know that today's business is more focused on increasing profits and the topic becomes the centre of the whole business plan.Here arises the need of researching the competitors's price factors for various products. To serve this purpose, ' Competitor PriceMonitoring' is used as it's handy and foolproof. In short, Price monitoring proves advantageous in raising profit margins as it provides data which one can rely upon. Once we have reliable data, we can set our plan of action which yields maximum efficiency. Apart from greàter profit yields, the practice reduces business risks, as our actions and plans would then be based upon modern trends and thorough knowledge of our competitors's steps.
In short, what is to convey is that it is intensely vital to remain updated about the ups and downs in the market, just for the cause of our business security and growth. Often, some people prefer traditional trends and as a result suffer setbacks in their businesses. The cause is the lack of awareness and deficiency of tactics in strategy. Thus, competitor price monitoring is truly a practice worth inculcating as it saves both time and energy which could be utilized in forming effective strategies. It's a matter of our progress and advancement and it's always good to move along with the world, without any lag.
Thursday, November 10, 2016
The dawn of the internet era brought a massive amount of people (and data) only at a click’s distance through websites. Every connected user leaves an online footprint and adds to the scattered raw data which requires an expert analysis before it could be used as information. The web pages as a structured document allow those gazillions of pages to be used information data sets. It was this gargantuan volume of information that replaced the use of ad-hoc software users with bots unless the website explicitly prevents it.
Web Scraping tools sieve out data from the web pages in a format entirely based on our requirements and leaves the structure of the document unscathed. With Big Data becoming the future that will affect all the industries, websites as an abundant source of data have become the most lucrative part of the deal.
As the data may update dynamically, most of the extensions and tools look out for these changes and web crawling software and browser extensions. Static information can also be stored offline in various formats (CSV, JSON) for unlimited access.
Web crawlers, or bots, can essentially be an alternative term for scraping albeit defining themselves physically as well. These bots use the sitemap to crawl or navigate the site to extract the data. The parser can identify and select the tags of different type and mine them categorically.
Competitor Price Monitoring
A Noble tool for a fierce world
Of the most immediate applications, Competitor Price Monitoring is the hottest areas where web scraping services are employed. With rapid market extension and outreach thanks to improved digital services via numerous competitive e-commerce services, the game that is business has changed. competitor price monitoring solutions provide comprehensive competitor statistics, from tracking price fluctuations in related products, categorizing the price ranges along extended periods of time, to predicting the product behavior in the market based on the company’s history and trending-to-upcoming factors that influence the consumer’s and competitor’s online activities. This hugely improves the strategizing policies as companies can observe and assess their market performance in real time.