Wednesday, March 22, 2017

How to implement effective retail pricing?

The market today and the rapidly changing trends, demands a wise approach towards setting up a perfect price for your products. It often happens that the retailers, inspire of providing the quality products, seems to drive away customers due to ineffective and extravagant pricing. It is, in a way, killing their own market and setting up favourable business conditions for the competitors. One can survive in the market only when one is able to raise feelings of business insecurity in the minds of one’s competitors.

Thus, below are some suggestions which can aid retailers in setting up an effective and competitive price for their products.

Be aware of the trends in the market

First of all, a business person or a retailer ought to be updated with all the existing trends and policies
in the market. This is essential as one could then frame one’s strategies accordingly, with a market oriented approach. Failing to do so would result in inadequate policies and outdated plans, leading to business setbacks and losses.

Target all classes of customers

Basically, customers are the centre of every business and their related markets, as it is the customers who would eventually be buying the products. So, if the pricing along with the quality, is perfect, then the product would definitely be a success. What is to convey is that the pricing of products should be done in such a manner that the cost lies within the reach of customers as well as it meets the expenses and profits of the company.

Monitor the competitor’s price thoroughly

Competitor price monitoring is a very essential aspect of effective retail pricing. Price monitoring is a technique to keep an account of the competitors’s prices for the products. One can collect data pertaining to the competitors’s pricing strategies from their websites through web scraping. This act enables an individual to frame their plans of action effectively and end up setting a competitive price for their products.

Avoid useless price comparisons

You being yourself is a key fact that could shape your business and take it to heights. In the light of this, it is to convey that yes, one should compare prices but shouldn’t make such comparisons, the foundations of one’s strategies. Data scraping can provide sufficient data for carrying out price comparisons. But, it should be limited till getting an idea of the market as comparative pricing can sometimes lead to setbacks in business, thus should be considered wisely.

Price yourself as per your market and demand

It is necessary to know your upper and lower bounds while setting up a price for your products. One should be aware of the type of market available for one’s products. Website scraping and data mining can provide one the knowledge of the customer behaviours towards a certain category of product. Based upon this knowledge, one can estimate an optimum value for one’s product so as to maintain the dignity of product quality and on the other hand avoid extravagance. In short, the price shouldn’t be too low that it doesn’t justify the product quality or too high that it drives your product out of competition. 

Wednesday, March 15, 2017

Expert Guidelines to Boost Competitive Pricing Tactics for Ecommerce

If you are running an online store then you need to be aware of the competitor’s pricing strategy. In case your product price is too high, then chances are likely you will miss moderate customers (middle-class buyers) or if you have priced your product too low, then online buyers might not go for it as your product may appear of an inferior quality. In both scenarios, you will loose your customers and this will decrease your store value. To avoid these circumstances you will have to monitor your competitor’s product price along with discounts they are offering, the way they are promoting their products and brands etc.
What is Price Monitoring?
To run a successful online store, you will need to devise a suitable pricing strategy to boost your sales. Price-monitoring allows you to collect data via website scraping and data mining from other similar website stores and you can use that information to devise a useful tactic that might aid your online store to be ahead of others in the long run.
Price monitoring uses different techniques like data mining, data scraping, and web scraping to give you insights on the present industrial environment, market demand and likely future trends. This will allow you to use collected data for your own store benefit as you will be aware of competitor’s pricing tactic.
Why will you need a Price Monitoring software?
You don’t need to manually search every website that is operating under the same market segment because that is just not possible. There are many of software solutions that can help you with your data collection tasks. Price-monitoring software can help you track your competitors selling and marketing strategy in a much more simplified and understandable manner.
Price Monitoring helps you to create and implement unique strategies
You will need a unique marketing plan or a Unique Selling Proposition (USP) that can counter your competitor’s plan. Your strategy should make your online store look stand out of the crowd. It should be something that other online stores are not offering to their customers. To help you capture the majority of the market, price monitoring can help you create a promotion plan that provides customers with some extra benefits without affecting your per product margins such as an extended return and refund policy, free shipping anywhere in the country, free trials, amazing discounts on high priced products etc.
Pricing Monitoring helps you boost your sales and store value. It helps you to predict your competitor’s marketing strategy and track their next move. It also gives valuable insights about how you can set your marketing strategy that will give you more leverage over your competitors.

Tuesday, February 14, 2017

Competitor Price Monitoring

In the advancing world, there's a race to surpass the counterparts. And with the progress in technology, everything is going digital and online. Stores have gone online in order to reach a larger number of people in lesser time. Now, running an online store is not as easy as one might presume. It takes a hell lot of research, hardship, mental involvement and awareness of competition in setting a successful online store. A major part of this process is the study of the competitor's moves and then moulding our strategies into fruitful decisions. It's obvious that when we are amidst really fair and intense competition, where our competitors always try to hamper our growth by all means, it would be very unwise on our part to frame our strategies without knowing what's their in the opponent's mind. Here comes the role of the concept of price monitoring, a friendly venture and an easy go through into the opponent's territory.

'Competitor Price Monitoring' is a technological entity that aids online store owners to gain idea of the pricing factor of their competitors, saving tons of time usually employed on researching the same manually. Price monitoring is an essential aspect in the business online. Keeping an account of others's data and their analysis leads one to the knowledge of their position amidst the depth of competition and divert the strategies accordingly towards profitful directions.Also, one gets to know about new trends in the market that one might not be aware of, which might be essential in soaring the growth high.

As we know that today's business is more focused on increasing profits and the topic becomes the centre of the whole business plan.Here arises the need of researching the competitors's price factors for various products. To serve this purpose, ' Competitor PriceMonitoring' is used as it's handy and foolproof. In short, Price monitoring proves advantageous in raising profit margins as it provides data which one can rely upon. Once we have reliable data, we can set our plan of action which yields maximum efficiency. Apart from greàter profit yields, the practice reduces business risks, as our actions and plans would then be based upon modern trends and thorough knowledge of our competitors's steps.

In short, what is to convey is that it is intensely vital to remain updated about the ups and downs in the market, just for the cause of our business security and growth. Often, some people prefer traditional trends and as a result suffer setbacks in their businesses. The cause is the lack of awareness and deficiency of tactics in strategy. Thus, competitor price monitoring is truly a practice worth inculcating as it saves both time and energy which could be utilized in forming effective strategies. It's a matter of our progress and advancement and it's always good to move along with the world, without any lag.

Thursday, November 10, 2016

Scraping the Web in Competitive Marketing

The dawn of the internet era brought a massive amount of people (and data) only at a click’s distance through websites. Every connected user leaves an online footprint and adds to the scattered raw data which requires an expert analysis before it could be used as information. The web pages as a structured document allow those gazillions of pages to be used information data sets. It was this gargantuan volume of information that replaced the use of ad-hoc software users with bots unless the website explicitly prevents it.

Web Scraping tools sieve out data from the web pages in a format entirely based on our requirements and leaves the structure of the document unscathed. With Big Data becoming the future that will affect all the industries, websites as an abundant source of data have become the most lucrative part of the deal.

As the data may update dynamically, most of the extensions and tools look out for these changes and web crawling software and browser extensions. Static information can also be stored offline in various formats (CSV, JSON) for unlimited access.
update the results automatically. Depending on the parser used in the scraping tool, the data can be exported into a format that allows improved visibility. Now when nary of the sites are written in pure HTTP, developers have to focus on handling multitudes of processes and calls made by scripting languages like JavaScript- which itself is backed well by a large no. of libraries that provide loads of functionality, handle Ajax calls and also maintain session cookies. This increased up the demand for both advanced standalone

Web crawlers, or bots, can essentially be an alternative term for scraping albeit defining themselves physically as well. These bots use the sitemap to crawl or navigate the site to extract the data. The parser can identify and select the tags of different type and mine them categorically.

Competitor Price Monitoring

A Noble tool for a fierce world

Of the most immediate applications, Competitor Price Monitoring is the hottest areas where web scraping services are employed. With rapid market extension and outreach thanks to improved digital services via numerous competitive e-commerce services, the game that is business has changed. competitor price monitoring solutions provide comprehensive competitor statistics, from tracking price fluctuations in related products, categorizing the price ranges along extended periods of time, to predicting the product behavior in the market based on the company’s history and trending-to-upcoming factors that influence the consumer’s and competitor’s online activities. This hugely improves the strategizing policies as companies can observe and assess their market performance in real time.
Easier business terms and improved entrepreneurial environment has thrown a lot of competitors in the field, creating an unprecedented competition among the various branches of manufacturing and services sector. With a vast myriad of options available, it comes naturally not only for the consumers but also for the enterprises to monitor the options available for the users in the parallel marketplace. This has converted even the task of comparison into a competitive market itself. Professional