Wednesday, March 22, 2017

How to implement effective retail pricing?

The market today and the rapidly changing trends, demands a wise approach towards setting up a perfect price for your products. It often happens that the retailers, inspire of providing the quality products, seems to drive away customers due to ineffective and extravagant pricing. It is, in a way, killing their own market and setting up favourable business conditions for the competitors. One can survive in the market only when one is able to raise feelings of business insecurity in the minds of one’s competitors.

Thus, below are some suggestions which can aid retailers in setting up an effective and competitive price for their products.

Be aware of the trends in the market

First of all, a business person or a retailer ought to be updated with all the existing trends and policies
in the market. This is essential as one could then frame one’s strategies accordingly, with a market oriented approach. Failing to do so would result in inadequate policies and outdated plans, leading to business setbacks and losses.

Target all classes of customers

Basically, customers are the centre of every business and their related markets, as it is the customers who would eventually be buying the products. So, if the pricing along with the quality, is perfect, then the product would definitely be a success. What is to convey is that the pricing of products should be done in such a manner that the cost lies within the reach of customers as well as it meets the expenses and profits of the company.

Monitor the competitor’s price thoroughly

Competitor price monitoring is a very essential aspect of effective retail pricing. Price monitoring is a technique to keep an account of the competitors’s prices for the products. One can collect data pertaining to the competitors’s pricing strategies from their websites through web scraping. This act enables an individual to frame their plans of action effectively and end up setting a competitive price for their products.

Avoid useless price comparisons

You being yourself is a key fact that could shape your business and take it to heights. In the light of this, it is to convey that yes, one should compare prices but shouldn’t make such comparisons, the foundations of one’s strategies. Data scraping can provide sufficient data for carrying out price comparisons. But, it should be limited till getting an idea of the market as comparative pricing can sometimes lead to setbacks in business, thus should be considered wisely.

Price yourself as per your market and demand

It is necessary to know your upper and lower bounds while setting up a price for your products. One should be aware of the type of market available for one’s products. Website scraping and data mining can provide one the knowledge of the customer behaviours towards a certain category of product. Based upon this knowledge, one can estimate an optimum value for one’s product so as to maintain the dignity of product quality and on the other hand avoid extravagance. In short, the price shouldn’t be too low that it doesn’t justify the product quality or too high that it drives your product out of competition. 

Wednesday, March 15, 2017

Expert Guidelines to Boost Competitive Pricing Tactics for Ecommerce

If you are running an online store then you need to be aware of the competitor’s pricing strategy. In case your product price is too high, then chances are likely you will miss moderate customers (middle-class buyers) or if you have priced your product too low, then online buyers might not go for it as your product may appear of an inferior quality. In both scenarios, you will loose your customers and this will decrease your store value. To avoid these circumstances you will have to monitor your competitor’s product price along with discounts they are offering, the way they are promoting their products and brands etc.
What is Price Monitoring?
To run a successful online store, you will need to devise a suitable pricing strategy to boost your sales. Price-monitoring allows you to collect data via website scraping and data mining from other similar website stores and you can use that information to devise a useful tactic that might aid your online store to be ahead of others in the long run.
Price monitoring uses different techniques like data mining, data scraping, and web scraping to give you insights on the present industrial environment, market demand and likely future trends. This will allow you to use collected data for your own store benefit as you will be aware of competitor’s pricing tactic.
Why will you need a Price Monitoring software?
You don’t need to manually search every website that is operating under the same market segment because that is just not possible. There are many of software solutions that can help you with your data collection tasks. Price-monitoring software can help you track your competitors selling and marketing strategy in a much more simplified and understandable manner.
Price Monitoring helps you to create and implement unique strategies
You will need a unique marketing plan or a Unique Selling Proposition (USP) that can counter your competitor’s plan. Your strategy should make your online store look stand out of the crowd. It should be something that other online stores are not offering to their customers. To help you capture the majority of the market, price monitoring can help you create a promotion plan that provides customers with some extra benefits without affecting your per product margins such as an extended return and refund policy, free shipping anywhere in the country, free trials, amazing discounts on high priced products etc.
Pricing Monitoring helps you boost your sales and store value. It helps you to predict your competitor’s marketing strategy and track their next move. It also gives valuable insights about how you can set your marketing strategy that will give you more leverage over your competitors.