Friday, May 23, 2014

How to Use a Price Tracker to Save a Fortune

Successful retailers take advantage of every technology available to help them improve their product pricing. When proper pricing structures are applied, retailers are able to experience a significant reduction in inventory loss and an improvement in profit margins. One of the ways to develop a suitable pricing structure is by using a price tracker. With this tool, a business can plan the best strategies that will outperform their competition.

Competitor price monitoring is important today because buyers’ behavior has changed tremendously over
the years. A long time ago, a buyer would make a purchase after making minimal, if any comparisons. However, today there are so many businesses that offer the same products as well as comparison sites which make it easy for buyers to quickly find the best price offerings. If your product is priced poorly, you are going to miss out on business because savvy buyers will not consider it. This is where competitor price tracking comes in.

Competitor price monitoring allows retailers to get a huge competitive advantage as it helps them to gain a better understanding of product pricing. The data obtained from reliable custom web scraping can be used to better understand which products are delivering the highest profit margins and take note of the ones which are not performing as well. By making such observations, you are able to come up with advanced planning solutions that will affect your bottom line.

Custom web scraping utilizes reliable computer programs that include all the data you may require regarding competitor prices. Using this data, it is easier to plan pricing that is reasonable enough to meet your target customers. You can even notice some underlying differences in pricing which you can take advantage of to attract your competitor’s clients and keep them coming back for more. The main purpose of solutions like web scraping is to enhance profitability and maximize sales.

Competitor prices can be monitored manually but this process is unreliable and time consuming. A price tracker will offer you up to date information regarding the performance of certain products. This computer software will also compare the prices on a timely basis in order to prevent your business from lagging behind in case a sudden shift in pricing occurs.

Using the data obtained from web scraping solutions, a business needs to plan meetings that analyze the sales and profits overtime in order to take note of certain market trends. For this solution to help you save money, you need to know how to use the data you receive. You can obtain very detailed reports after the analysis is done. The reports can be represented in various formats depending on what is suitable for you. As a proactive business person, it is important to invest in technologies that help to improve your bottom line.

Competitor price monitoring can help you to manage your inventory, optimize your product pricing and gain a competitive advantage. You can obtain the greatest insights regarding your products by using a reliable price tracker.

Wednesday, May 14, 2014

Why it pays to Use a Price Tracker to Monitor Competitor Prices

One of the toughest decisions a brand has to make whenever they release new products is identifying the right pricing. Pricing your products properly is important in any business and so is competitor price tracking. The right pricing can enhance sales. On the other hand, a poor pricing strategy can create significant problems that your brand may never be able to overcome.

There is no single formula for product pricing that suits all types of business or all markets. However, there are certain factors that remain consistent regardless of the type of product you are selling, the business and market. For instance, monitoring competitor prices is crucial because you must keep track of what your competitors are charging. You can also use a price tracker to understand the relationship that exists between quality and price.

What most businesses do nowadays is they use computer software that is designed to track prices that are offered by their competition. This process is known as web scraping. In addition to the obvious, there are many other reasons why monitoring competitor prices can make your business meet its goals in pricing products.

To begin with, a price tracker can help you to stay on top of pricing trends. The online market is evolving and price drops can occur when you least expect them to. If you have a system in place to keep track of the price drops, it will prevent your brand from falling behind in this competitive online market. When the prices have dropped and all your target customers are rushing for the best deals, you will lose so much potential business if you fail to adjust your prices. These price adjustments need to be made often if you want to remain competitive in your industry.

Secondly, custom web scraping can also help a business to understand its customers better. It is important to explore your market and segment. Understand what your customers buy, their demographics and if they are price sensitive. You will only be able to price accordingly if you figure out the kind of segment you are targeting. If your customers are price sensitive it means that they will conduct a great deal of price comparing before buying any product.

Most importantly, competitor price tracking when done using software is a time saving and reliable approach. The software tracks trends in sales and pricing over time so that your business doesn't lag behind in the industry. It also allows you to focus on your core business which is being a success rather than wasting time tracking competitor prices manually.

The data you obtain from web scraping needs to be used properly in order to help you price right. Make sure you listen to your customers by obtaining feedback about your pricing regularly. Hire a market research team that will use custom web scraping to monitor what your competitors are doing. Most importantly, have a pricing plan in place that guides you on proper product pricing so that you don’t end up diverting from your original goals completely.

Tuesday, May 6, 2014

How to Determine If Data Scraping is Essential for You

Obtaining critical data is important if you want to be competitive online. However, collecting massive amounts of data on the web has never been easy. One of the most popular methods that have been used to gather essential information is data scraping. This method has made competitor price monitoring easier for many online businesses. Businesses have managed to keep track of the pricing structures used by their competition in order to remain relevant in the industry. But is web scraping right for your online business?

The first thing that will help you to determine if it is worth investing in data mining is the size of data that you want to obtain. If you want to gather a huge amount of data then this is the most cost effective approach to
Web Scraping
do so. You may want to obtain data for an online catalog with more than a thousand categories. Doing this manually will end up wasting so much time and there is a possibility of errors which compromise the whole process.

Secondly, do you require detailed content? If you do then custom web scraping is the most effective way to obtain it. If you need to obtain any data regarding not only the pricing of your competition but also the detailed specifications of their products, screen scraping technology can help you to do this accurately and effectively. Always consider the type of content that you want to obtain from this process to determine whether this is the right approach for you or not.

Thirdly, how often does the data change? There are cases whereby you need to monitor your competitor’s prices frequently because of the continuous data refreshes. You need a reliable system that will give you accurate real time data so that you do not end up relying on outdated information to structure your pricing.

What is your budget? Today, there are many companies that offer web scraping which is why the service is offered at a very reasonable rate. In fact, this is one of the most cost effective approaches to obtain accurate competitor data within a very short time. If you are a small business investing in competitor price monitoring then this is a feasible approach for you to take.

Custom web scraping can turn your business around if you make good use of the collected information. For instance, you can use the information to predict the market changes and make certain moves before your competition. You can notice market trends that will give you a competitive advantage. In fact, you can perform all the necessary market research from the collected information.

Early data collection methods were ineffective, inaccurate, costly and time consuming, but data mining companies have changed all this. There is software which scrapes web data automatically and records them in different formats. You can get the data in graphical representation or tabled data for easy analysis. Good thing is custom web scraping allows you to personalize the service to meet your unique business needs.